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Writer's pictureMumForce
Apr 3, 20193 min read

The Award-Winning Seats that Calm People with Autism

A sudden sound, a riot of colour, a bee buzzing by… while for many of us these are just normal everyday encounters, for people with autism they can be overwhelming. The world is utterly more complex to autistic people – something we may never have reason to consider – but it affects more people than you might think. And given that it’s World Autism Awareness Week (1st - 7th April), there couldn’t be a better time to do so.

According to autism.org there are around 700,000 people on the autism spectrum in the UK – that's more than 1 in 100. If you include their families, autism is a part of daily life for 2.8 million people.*

Sensory items are ideal for helping people with autism cope with all the stimuli around them as they can help reduce the anxiety they experience. Leading high street retailer Robert Dyas has something that could help immensely: bean bag cuddle beds (£44.99 - £89.99) and children’s foldable beds (£49.99 - £64.99) from the award-winning brand, The Cuddle Bed Company.

Handmade in the UK, the Cuddle Bed™ bean bags and beds were created by entrepreneur Chrissie Lowery after her son was diagnosed with autism and struggled with sleep, and she herself had become unwell with chronic illnesses.


The Award-Winning Seats that Calm People with Autism

These sensory bean bags and beds are designed to provide an experience that feels safe, and helps draw the child or adult in from anything distracting that might be happening around them. The bean bags do this by offering full body pressure, which is known to help soothe people with autism, relaxing their muscles, relieving the stress they experience from sensory processing and helping them feel secure. The children’s beds are designed to wrap around the child to provide a safe and comfortable space, helping them go to sleep.

Chrissie Lowery said: “My Cuddle Bed business was born out of helping my son get some sleep (along with the rest of the family) and it gave me a purpose in life again. Going from a nurse specialist to a business owner has been quite a roller coaster journey with some real highs and lows but I have learned so much. Although I created the Cuddle Bed for sleep solutions, they are now being used for sleepovers, relaxing in the garden, gaming and camping!”**

Chrissie’s innovative company was elevated to award-winning status with the help of Theo Paphitis’s Small Business Sunday SBS. Tweeting Theo Paphitis every Sunday about her business, she was chosen as one of his official winners and became part of the SBS Family, pitching her products to Paphitis-owned Robert Dyas and Ryman. An added bonus is that 20% of all profits from Child Cuddle Beds are donated to The National Autistic Society.

Robert Dyas’ Furniture Buyer, Lloyd Cheesman, says: “The Cuddle Bed Company bean bags and beds could be invaluable to caregivers of autistic children and adults. Not only are they great for helping people with autism sleep, but they provide general everyday comfort when their senses are overloaded by the world around them.”

For more information please visit the Robert Dyas website. Prices are correct to the time the press release was issued.


About Robert Dyas:

Robert Dyas, a man of notable character and remarkable determination, founded the company in 1872. He had a vision to provide customers with the best products, service and advice possible – a tradition that continues to be the focus of the company to this day. In 2012, successful businessman and star of BBC TV’s Dragons Den, Theo Paphitis, bought the company.

Theo Paphitis is one of the UK’s most high-profile businessmen with an empire spanning retail, property and finance. Theo, through his staff at the Theo Paphitis Retail Group (TPRG), has continued the Robert Dyas tradition of excellent customer service.

Robert Dyas offers an extensive range of household products. The range includes smart home technology, DIY solutions, small and domestic appliances, homeware, bakeware and kitchenware, outdoor and garden, utility, gifts, textiles plus Christmas trees and gifts.

The company has 94 stores, ranging from 1,250 to 9,000 square feet (116 to 836 square meters) and operates online and in the South of England. The most western store is in Yeovil, the most eastern store in Colchester, the most northern store in Solihull and the store furthest south is in Eastbourne. The company’s head office is now based in Wimbledon.

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